Get More Eyeballs Reading Your Articles - Improve Article Clickthrough Rate.

If it takes me the same time to compose 5 reasonably well written articles as it does to write one super-duper awesome killer article, I'll usually choose quantity over quality.

There are exceptions, of course.

There are times when your best article writing effort is required. Perhaps you got someone with a high traffic blog to allow you to write a guest article for their readers. Knowing you have 50,000 eyeballs that are going to see your article, you reason it's wise to spend the additional time writing your best content.

In situations where the choicest articles are required, here's what you should do:

• Spend 90% of your time on your headline, opening paragraph and your call to action.

Your headline is 80% of your article, statistically speaking.

In other words, 4 out of 5 people will read your article because of the headline.

If you absolutely had to write an article that would make you money, and you only have 15 minutes to do it, you damn well better spend at least 5 minutes on the headline. A good headline has a “big idea” that intrigues the casual browser so much that they can't resist taking a peak at your article.

The great thing about a big idea is that once you have it, it's easy to write the article. So the headline is king of the article. It has accomplished the most important thing:

Getting people to actually look at your article!

However, that's not the final goal. We want people to go to our website, buy our products or perform some sort of action that will end up making us money. So once he have their attention, we must keep it.

You'll lose almost all of your readers within the first 50 words. After that, readership drop-off is so small it's not even worth being concerned about. To help you best understand this, here how general Joe article reader approaches each article:

1.  He evaluates the headline. If it's good, he'll read the article.

2.  Joe is still skeptical, though. So his final test is to read the first paragraph. Win him over here, and you almost guarantee he'll read the rest of the article.

So the 1-2 knockout punch to getting your article written is a killer headline followed by a knock-em-dead opening paragraph.