Article Marketing - Reconstitute and Reuse Is the Article Marketing Motto

In most of life, redundancy is a bad thing. Unless you're building back-up systems for a space launch, you usually don't feel a need to cover things more than once. Beating a dead horse is rarely on anyone's to-do list. When it comes to article marketing, however, beating dead horses is recommended.

Here's what we mean. Let's say you have written a great article offering five surefire tips on a particular subject. You also have a fistful of very similar long tail keywords. Instinctively, you may end up trying to come up with a series of different articles in your niche to cover each of those keywords. That may "feel right" at face value, but it isn't. If your first article is a guaranteed winner, you should be recycling those recommendations. Instead of coming up with a series of fresh takes on a topic, you should stick with something that works.

"Five Ways to Build Red Widgets" can be rewritten to become "Five Tips to Help You Make Red Widgets". It can also become "Want to Create Red Widgets? Here are Five Great Hints". You're probably getting the idea.

If your content is good and the information will pre-sell a product successfully, stick with the formula as long as you can. It might seem like beating a dead horse, but it really isn't as redundant as you might think.

That's because your average reader is never going to lay eyeballs on any of the other variations on your content. You aren't forcing anyone to wade through piles of similar material, you're just creating additional opportunities (based on the keywords used by surfers) to find something of value. If you have the information people want and need, you should consider using that content (re-written, of course) in multiple articles.

That does not mean that you should stay stuck on one list of hints or tips. Keep increasing your knowledge base and continue to write new articles on a variety of relevant topics within your niche. However, if there is one particular set of ideas that you can use to create a series of valuable articles, don't be afraid to beat the dead horse. At least a little.

Why would you want searchers for "build red widgets" finding the best possible article on the net while those looking for "create red widgets" are left without something that isn't nearly as good? You wouldn't. Your objective is to draw people, pre-sell them, and get them to the sales page. The best way to do that is with the best possible content and information.

Article by Quality Free Articles Directory

Article Marketing - Three Tips For Writing High-Traffic Headlines

Using the right keywords in your articles is a great way to drive for a strong position in the search engine results. However, you can still improve your overall traffic levels by starting your articles with mouthwatering headlines.

More often than not, your headline ends up being the "headline" for the search result, too. If it's irresistibly interesting, you can count on better traffic levels. Additionally, many people find your article listed somewhere other than in Google. A good headline really comes in handy in these situations. Finally, one of the nicest things about article marketing is the notion of viral distribution. An article with a powerhouse headline stands a much better chance of being republished in numerous locations that one with a stand-issue headline.

So, how can you write headlines that will lure eyeballs to your articles? Here are three tips.

Tip One: Give Tips

Hey, it works. You're reading this article, right? When you hand out how-to information, tips or recommendations, you'll get readers. People are searching for help, not just due to some vague interest in the subject matter. They're much more likely to click on an article that offers them something they can use.

Tip Two: Numbers

Put a number in your title. It creates a sense of immediate value and specificity. If you promise "tips" it could be any general idea or recommendation. When you promise "three tips", the surfer gets a sense that you'll be providing him or her with some concrete ideas - and in volume.  This is much too often an overlooked way to improve the performance of many articles.

Tip Three:  Benefits

Your article title should give the reader some idea of a benefit he or she might obtain from reading the article.  Take the headline on this article, for instance.  You know you're getting three tips—but you also realize that they will increase the traffic to your articles.  When you let the readers know "what's in it for them", they're far more likely to loan you their attention.

Headlines create first impressions and that means more than most people realize - especially in the quickly-scanned world of the Internet.  If you can create an arresting headline that convinced the reader your article offers some unique value, you will experience much better results.

Headlines aren't the only thing that matters, of course.  You need to secure a good position in the SERPs and you need solid content within the text.  You need to use your words to pre-sell.  Your research boxes need to inspire that all-important click.  However, you'll find much better results from your efforts when you start with a rock-solid headline.

Article by Quality Free Articles Directory