Article Marketing - Three Tips For Writing High-Traffic Headlines

Using the right keywords in your articles is a great way to drive for a strong position in the search engine results. However, you can still improve your overall traffic levels by starting your articles with mouthwatering headlines.

More often than not, your headline ends up being the "headline" for the search result, too. If it's irresistibly interesting, you can count on better traffic levels. Additionally, many people find your article listed somewhere other than in Google. A good headline really comes in handy in these situations. Finally, one of the nicest things about article marketing is the notion of viral distribution. An article with a powerhouse headline stands a much better chance of being republished in numerous locations that one with a stand-issue headline.

So, how can you write headlines that will lure eyeballs to your articles? Here are three tips.

Tip One: Give Tips

Hey, it works. You're reading this article, right? When you hand out how-to information, tips or recommendations, you'll get readers. People are searching for help, not just due to some vague interest in the subject matter. They're much more likely to click on an article that offers them something they can use.

Tip Two: Numbers

Put a number in your title. It creates a sense of immediate value and specificity. If you promise "tips" it could be any general idea or recommendation. When you promise "three tips", the surfer gets a sense that you'll be providing him or her with some concrete ideas - and in volume.  This is much too often an overlooked way to improve the performance of many articles.

Tip Three:  Benefits

Your article title should give the reader some idea of a benefit he or she might obtain from reading the article.  Take the headline on this article, for instance.  You know you're getting three tips—but you also realize that they will increase the traffic to your articles.  When you let the readers know "what's in it for them", they're far more likely to loan you their attention.

Headlines create first impressions and that means more than most people realize - especially in the quickly-scanned world of the Internet.  If you can create an arresting headline that convinced the reader your article offers some unique value, you will experience much better results.

Headlines aren't the only thing that matters, of course.  You need to secure a good position in the SERPs and you need solid content within the text.  You need to use your words to pre-sell.  Your research boxes need to inspire that all-important click.  However, you'll find much better results from your efforts when you start with a rock-solid headline.

Article by Quality Free Articles Directory