Article Marketing - Three Strategies For a Traffic-Driving Resource Box

Your articles won't drive any traffic or produce any sales unless you get the readers to click on those links in your resource box. Even the very best articles can turn out to be under-performers when resources boxes fall flat. Here are three things you can do to make your resource box work better.

Tip One: Don't Dwell On Yourself

There's a common drive to use resources boxes as an opportunity to present an author biography. Sometimes a little information about yourself can be a good way to build some credibility, but you're usually better off not focusing on yourself.

You want the reader to click through. That means you need to give the reader the most compelling possible reason to do so. No matter who you are, you probably aren't that reason. Use the resource box to give the reader an irresistible opportunity - something they want but can only get by clicking your link.

Tip Two:  Be Specific

There are forty million resource boxes (at least) floating around in cyberspace that read something like, "for more information about this topic, please visit www.mysite.com."  Some of them are attached to great articles.  Some of them hang from the bottom of horrible articles.  All of them share one thing in common:  They don't drive traffic.

You need to use your resource box to explain exactly what makes that link worth clicking.  "Click here for more information about business X" is not compelling. Tell the reader what they're going to get and why they should want it.  Be specific and tout the aspects of your site that make it uniquely valuable.

Tip Three:  Sell Without Screaming

Your resource box is like a tiny persuasive essay or an "elevator sales pitch".  You have limited space in which to make your impact and you can't waste it on empty verbiage.  You need to sell in that box.

However, you can't scream.  Response rates to hype-riddled capitalized resources boxes is a lot lower than you might think.  "Click HERE NOW to go from being a PAUPER to buying and selling MILLIONS OF MANSIONS within 4 hours with an UNBEATABLE SYSTEM that will have the blackjack dealer pushing PILES OF CHIPS in your direction at your request!!!!!!!!!" is a bad resource box unless you've done the world's greatest job of pre-selling in your article. 

You need to build resources boxes that persuade and that produce action.  The best way to do that is to focus on the readers' needs, to construct a compelling reason to visit your particular site and to do so in a slightly more subtle way than the usual sales page headline's rhetoric.

Article by Quality Free Articles Directory